Entrepreneurship in the Digital Age
The world is ever changing and digital technology has become an essential element of business. Thomas Erl guides through the complexities of the digital transformation.
About the project
Thomas Erl and I started working together early in 2022. A successful educator, entrepreneur and author, he has most recently published the book A Field Guide to Digital Transformation (2022). We created a YouTube series explaining essential topics further illustrate the book. Additionally we have also worked on a number of ads, both in English and Spanish, to promote Arcitura's courses for IT professionals.
Video production
Thomas and I work closely together to develop both the animated YouTube content, as well as Arcitura's advertising campaign. I assist with
- Video Pre-Production
- Talent Organisation (Voice over)
- Video Editing
- Grading
- Graphic design
- Motion design
- Sound design
- Final mix and optimised exports
Results
Since getting started in June 2022, Thomas Erl's YouTube channel has gained several thousand subscribers, as well as over 300,000 views . Using online content and video has become an increasingly vital aspect in the lives of many academics, especially since the pandemic, when live events like conferences had come to a halt. Events are back, but people's habits have changed. There is hardly a way around using innovative methods to be present online. Thomas Erl has strengthened his brands and provided a stronger base for future content in order to educate and spread knowledge.
